Brat Summer and the Hope of a Femininomenon.
The phenomenon of ‘Brat’ was unavoidable this summer, whether in global music charts, on American television (‘Saturday Night Live’), online on various social media platforms, in fashion choices and trends, and culturally in interpersonal relationships and patterns of behaviour. ‘Brat’, - the way Charli XCX introduced us to it - soon became a word that created its own meaning, which is defined by so much more than a spoiled, badly behaved child. Everything impactful became ‘brat’, everyone wanted to channel their inner ‘brat’, and suddenly everything was ‘brat’ green.
